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We live in an age of unparalleled opportunity for innovation. We’re building more products than ever before, but most of them fail–not because we can’t complete what we set out to build, but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product […]
Sprint’s slogan is, “Solve problems and test new ideas in just five days.” It was created in Google by Jake Knapp, John Zeratsky, and Braden Kowitz for teams and businesses of all sizes. The book answers essential questions of the trade and helps you discern what area to prioritize. Is it marketing, accounting, or operations? […]
Predictable Revenue is a book that helped Salesforce.com earn $100 million in revenue through outbound sales processing. It’s not about cold calling or how to close deals but an entirely new way of selling and communicating with customers. You will learn how to be friendly while doing outbound sales, how to transform employees to think […]
From the title itself, How to Win Friends and Influence People will not only teach you how to talk to customers and take feedback but also guide you on how to be more influential and charismatic. The book sold 15 million copies since its release back in the 30s, making it one of the best-selling […]
Thanks for the Feedback: The Science and Art of Receiving Feedback Well is a book that teaches you how to handle the comments and criticism you get from people that you encounter in your life. The thing is, we are all eager to hear feedback to learn and grow, but we also want to be […]
Building a StoryBrand really breaks down the concept of storytelling for marketers even further. Donald Miller has created a methodology for helping businesses simplify their messaging to get the attention of the right customers. Donald teaches you how to communicate your product or service, its benefits, and competitive advantages so people understand their importance. This […]
If you feel like as a product marketer, your content, copy, and sales strategy have stalled, maybe it’s time to revisit the basics of persuasion. Ultimately, online where you do most of your selling, you have seconds to persuade your customer to want to learn more and ultimately make a purchase. Dr. Cialdini breaks down […]
Are sales painful for you? For many it is, but as a product marketer, it’s a must. Many of us are anti-sales because it feels forced, scripted, and inauthentic. This book shows you how to tackle sales and re-learn in an authentic, natural way that works for both parties. It teaches you how to understand […]
This is a really cute and clear guidebook to Steve Blank’s strategies for successful products. The book moves in four clear steps and it really easy to follow and reference. There are some great nuggets of information. There are real-life examples of good and bad strategies to try. It follows a “Lean Startup” approach for […]
Interested in nailing product positioning? You should be! Just because you know your product is awesome doesn’t mean that everybody else does. This book by April Dunford, positioning guru and tech exec, will teach you everything you need to know about how to successfully connect your product with customers. And spoiler alert: it’s not what […]
Product marketing is now so closely married to product development. The two roles work very closely together as they shape each other’s work. It’s vital for product marketers to understand and incorporate product development into their strategy. Your product is and will likely always be ever-changing. Inspired goes beyond marketing. This book teaches you how […]
In The Relationship Economy, author John DiJulius teaches business leaders about the importance of relationship-building in the digital age. He argues that in spite of (and because of) the advances in tech, it becomes a less connected society. It has dramatically evolved away from face-to-face communication, and the skill of building rapport is evaporating. This […]
We live in an age of unparalleled opportunity for innovation. We’re building more products than ever before, but most of them fail–not because we can’t complete what we set out to build, but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product […]
Sprint’s slogan is, “Solve problems and test new ideas in just five days.” It was created in Google by Jake Knapp, John Zeratsky, and Braden Kowitz for teams and businesses of all sizes. The book answers essential questions of the trade and helps you discern what area to prioritize. Is it marketing, accounting, or operations? […]
Predictable Revenue is a book that helped Salesforce.com earn $100 million in revenue through outbound sales processing. It’s not about cold calling or how to close deals but an entirely new way of selling and communicating with customers. You will learn how to be friendly while doing outbound sales, how to transform employees to think […]
From the title itself, How to Win Friends and Influence People will not only teach you how to talk to customers and take feedback but also guide you on how to be more influential and charismatic. The book sold 15 million copies since its release back in the 30s, making it one of the best-selling […]
Thanks for the Feedback: The Science and Art of Receiving Feedback Well is a book that teaches you how to handle the comments and criticism you get from people that you encounter in your life. The thing is, we are all eager to hear feedback to learn and grow, but we also want to be […]
Building a StoryBrand really breaks down the concept of storytelling for marketers even further. Donald Miller has created a methodology for helping businesses simplify their messaging to get the attention of the right customers. Donald teaches you how to communicate your product or service, its benefits, and competitive advantages so people understand their importance. This […]
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